Heatmap & Session Replay Analytics
Checks for the presence of heatmap and session replay tools like Clarity or Hotjar.
What is this check?
Heatmap and session replay tools (like Microsoft Clarity or Hotjar) provide visual data about how users interact with your page. Heatmaps show where users click, move, and scroll, while session replays record anonymous user sessions as videos.
Why is it important?
They help you understand user behavior beyond traditional analytics. You can identify where users get stuck, what they ignore, and what elements draw their attention. This is incredibly valuable for improving user experience (UX) and conversion rates.
What is the impact?
Not having these tools is a missed opportunity to gain deep insights into user behavior. While not a direct SEO factor, improving UX often leads to better engagement metrics (like time on page and lower bounce rate), which can positively influence rankings.