HTTPS Encryption
Checks if the site is secured with a valid SSL certificate.
What is this check?
This check ensures your website uses HTTPS (Hypertext Transfer Protocol Secure) instead of the insecure HTTP.
Why is it important?
HTTPS encrypts all communication between the user's browser and your server. It's essential for protecting sensitive user data (like passwords and credit card numbers), ensuring privacy, and building trust. It's also a confirmed Google ranking signal.
What is the impact?
Not using HTTPS is a major security flaw. Modern browsers will mark your site as 'Not Secure,' which deters visitors and harms your brand's reputation. It's a critical requirement for any modern website.