Structured Data
Detects Schema.org JSON-LD structured data.
What is this check?
Structured data is a standardized format (like JSON-LD using Schema.org vocabulary) for providing information about a page and classifying its content. For example, you can mark up a recipe with its ingredients, an event with its date, or a product with its price.
Why is it important?
It helps search engines understand the *meaning* and *context* of your content. This can enable them to show your page in 'rich results' (like star ratings, FAQs, or image carousels) directly on the search results page.
What is the impact?
Rich results can dramatically improve your visibility and click-through rate from search, giving you a competitive advantage.
Example Implementation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is SEO?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines."
}
}]
}
</script>